Natalia, TX

Why Medina County?

NATALIA: Land of the Bluebonnets

Why Do Business in Natalia?

Natalia is a city in Medina County, Texas, United States. It was founded in 1912 and was named after Natalie Pearson Nicholson, daughter of Frederick Stark Pearson, engineer, designer, and builder of the Medina Dam.




Miles West of San Antonio

The City of Natalia incorporated in 1968; currently having a population of 1,481 within the 1.02 square miles of land located about 30 miles South of Downtown San Antonio, situated between State Highway 132 and Interstate Highway 35, in the South-Central Region of Medina County, Texas. In recent years, the City has continued to expand its boundaries and population, as well as introducing new businesses into Natalia. The small town continues to work hard; striving forward to make Natalia a great place to live by continually making improvements to the city’s owned and operated water, sewer, streets, and drainage infrastructure, in addition to its parks and recreational areas.


Natalia consistently continues to grow by an average of 4% every ten years and estimating the population to increase to 1,550 by the year 2020. Natalia’s has 584 housing units, with an average density of 572.5 per square mile. Natalia’s population casts an equal gender of males (50%) and females (50%); racially made up of an estimated 83% Hispanic/Latino, 15% White, and 2% from other races. Natalia has a median age 35 years of age; more specifically, being 36% under the age of 18, 8% being between the ages of 18 and 24, 30% being between the ages of 25 and 44, 16% being between the ages of 45 and 64, and 10% being 65 years of age or older. The city has a growing number of young people, compared to the decreasing group of elderly residents, which indicate the need for expanding education and employment opportunities. Natalia has an average of 3 people per household, with 73% being family households and 27% being of single or unmarried households, and having estimated median household income is about $33,105. The average home value in 2015 was estimated to be $72,000. Natalia has an estimated cost of living index of 82.4, which is low compared to the U.S. average of 100, bearing 26.2% of residents living in poverty, and a 4.3% unemployment rate in 2015.


The City of Natalia, Texas also elected to provide the governance of Municipal Development District for the boundaries of the city and its extraterritorial jurisdiction of Natalia. The Natalia Municipal Development District was incorporated in 2012, and is made up of seven board members; a Chair, Vice-Chair, Secretary, Treasurer, and three Directors, appointed by the City Council each February, and serving for staggered two-year terms. Natalia Municipal Development District leads the city and its community in economic growth and development projects held for public purposes under its governing constitution funded by the proceeds of one-half (½) of one percent sales tax revenue generated within the district’s boundaries. More information in regards to the governance of the city and the services it can provide can be viewed on the city’s website at

Natalia ISD

Natalia residents are served by the Natalia Independent School District for general education. It is also in convenient proximity to higher educational schools including Coast Bend College located in Pleasanton, Atascosa County, Texas, the Alamo Colleges located in several areas in the San Antonio, Bexar County, Texas region, and the South Texas Regional Training Center in Hondo, Medina County, Texas. The city also boasts the Natalia Memorial Public Library of which educational assistance or job training essentials may be available to the general public. Based on an average age of 25 years and over, 66.6% of Natalia’s residents has a High School Diploma or higher education, with 3.1% having a Bachelor’s degree or greater.

Adopted Tax Rate

Natalia municipal property taxation rates for 2016 is $0.8615 per $100 valuation; $0.7691 being the effective maintenance and operations tax rate and $0.0924 being the debt rate for an average municipal debt payment secured by property taxes of $30,000. The total sales tax rate for the city is 8.25%; of that percentage the city retains the proceeds generated from 1.0% of the sales tax collected.


The City of Natalia, Texas is a Type-A General Law Municipality, governed by a board of six City Council members; a Mayor and five Aldermen is elected at-large during the uniform election date each November, and serve staggered two-year terms.

Natalia looks forward to partnering with you to make your company an integral part of our local business community

Office: (830) 663-2926